Are you wondering why your site doesn’t generate as much targeted traffic as you want? When webmasters find themselves in this situation, most immediately think about building more links to their website. This is large because link building has been long considered as the best way to improve their SEO results in the form of organic rankings. However, it’s vital to understand the importance of on-page SEO and web design regarding boosting your placement in the SERPs. Keep reading to learn more about online marketing by a local SEO company and if you need a website feel free to contact your local web design experts and ask how you can optimize the on-page elements of your website and improve your design to gain more traffic.

On-Page SEO

Before building links from different online sources, you must first make sure that your on-page SEO is in check. Your link building efforts may prove useless if your on-page SEO isn’t well optimized. It’s worth noting that this process doesn’t only entail using keywords in your content. You must conduct a full SEO site audit to identify the areas that need improvements.

Your first order of business is to ensure that you have solid site structure. This largely involves creating category and sub-pages. By building an easy to navigate website, you can offer a better user experience to your visitors. At the same time, you also make it easier for search engine spiders to crawl all of your web pages. This can lead to higher index rates, which means more visibility for your website in the search marketing by a local company

It’s also a must to optimize your URLs. Shorter URLs tend to perform better than longer ones. It’s recommended to include your target keywords in the URL. Also, make sure that the user knows what category page he or she is in by simply looking at the URL.

Of course, keywords shouldn’t be forgotten when it comes to on-page SEO. Aside from making sure that you use keywords in your content, make sure you also place them strategically in other places including the sidebar, footer, and internal links.

And speaking of internal links, make sure you build enough of them to boost relevancy. Many webmasters put too much energy into building outbound links, forgetting that internal links also play a role in increasing their organic rankings. Just look at reputable websites such as Wikipedia, and you can easily see why internal links shouldn’t be taken for granted.

Web Design

Google and other search engines have been placing more significance in web design and user experience. This is evidenced by new algorithms such as the Mobile add-on the update, which favored mobile-friendly websites. Different site metrics including bounce rates, click through rates and time on page can also now influence where you’ll get placed in the search listings.

Web design plays a critical role in improving the user experience. Several studies show that online users leave a website if it doesn’t load within 3 seconds. You only have a very small time frame to capture the interest of prospective customers. This is why you must carefully craft a beautiful website that resonates with your target visitors.

Remember that website design isn’t all about aesthetics. It also involves optimizing images, incorporating rich media and making a unique layout. These elements can all boost engagement rates, enticing your visitors to stay longer. This process also involves making the effective calls-to-action, which can prove to be just what you need to increase click-through rates.

If you want to improve your search engine rankings, you must not put all your time and effort into creating backlinks. On-page SEO and web design are also essential in boosting your organic rankings. Be sure that you allocated a portion of your marketing budget into these areas to get the most out of your SEO campaigns.

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