Search Engine Optimization is one of the key things that you will need to focus on in the new digital marketplace. Given the fact so many people are shopping online and looking online for products and services, it is more important than ever before to ensure that your business is properly positioned to succeed in it. Below, Top SEO Brisbane, a Brisbane based digital marketing agency which provides local businesses with online optimization,  will be going over some of the top SEO best practices in 2016.

Top SEO Best Practices in 2016:

SEO content1. Content.

The main thing that you are going to want to do when it comes to practicing good SEO tactics focuses on producing and sharing the most valuable content that you possibly can. It is important to create and post relevant and high-quality content that will be able to be shared on various social media websites. You want to try to maximize the amount of exposure that your content will be able to get. Thus, you need to be confident that you are posting the highest quality content each and every time. The content that you post is going to play a huge role in determining how well your website can rank on the search engines for a variety of keywords and key phrases that you are targeting.

2. Videos.

Another important thing to focus on when you are attempting to implement the best SEO practices into your business and website is the right kind of content. You want to be sure that you are not only publishing and producing written content but also videos. Videos are important to focus on because Google and other search engines place a significant emphasis on ranking videos due to their popularity and advertising potential. Thus, you want to be sure that you are properly utilizing video marketing into your SEO strategy. It is ultimately going to be easier overall to rank a video than it would be to rate an article.

3. Keyword Research.

It is important that you are also paying attention to what kinds of keywords and key phrases you are focusing on. The importance of keyword research in your overall SEO strategy cannot be stressed enough. To be able to maximize your website’s ranking potential, you need to be certain that you are focusing on getting the right keywords and key phrases listed. Otherwise, you will be minimizing your website’s ranking potential.

In the end, your SEO strategy is not going to change to dramatically this year as it has been in the past. While keyword stuffing and various other techniques might have worked in the past, they will certainly not work this time around. Google and other search engines are placing more of an emphasis on trying to ensure that they provide the best possible search experience for their users. Because of this, you will want to be confident that you are providing the best content along with the most relevant content as related to your keywords to maximize your search engine potential.